This or That

This Or That is a streaming system which is designed to help the user decide what to watch by giving him two options to choose from.

Individual project | UX, UI, Interaction design

The Problem

The most obvious problem is the number of services. There is so much content that you won’t be able to see the entire library and might not even know something is available to watch. To make it worse, if you find something you want to watch later, it could be removed with no warning.
An issue that exists more on the user side rather than the design side is binging. Being able to binge a TV show is tempting and can easily lead to procrastination or a general disregard to life outside of your favorite TV show. You could resist the urge with a strong will, but there is no system in place for those with little self-control.

Difficult to reach a decision due to a load of options

The system does not offer me relevant suggestions for me

It is very difficult to find movies that are right for you, due to a lack of proper filters

User Research

Through various online articles I realised there are way more services than I had ever imagined, and how that spreads content thinly across different places and makes it more expensive to stream what you want. Being a member in one streaming system is not good enough, because the content is spread between them. I also read through low-rated reviews on streaming services and discovered that the most common complaints were price-hikes and content removal.
Offline, I talked with people and found that there was an interest in a way to limit how much you watch to stop procrastination, and that they dislike the way content is curated on streaming services.
As for found data, I found that the biggest audience for streaming services are 18–34 year olds, 76% of adults have certain shows that are “must-haves” when looking for a service, and that close to half of adults watch TV and movies exclusively through streaming services.
Through this data I could determine my probable audience. I performed my own research to back up everything I’ve found.

64%

are ages 18-24 years old

72%

have been procrastinating by streaming shows

77%

Don’t use each of their streaming services equally

97%

would like a system that they can control and customise to their specific needs.

The Solution

I created the system so that by registering you help the system get to know you and what you like, you start by creating a specific user icon for you and then select the things you like in movies, series and actors.
Then you arrive at the home screen that is unique to you with the choices that are right for you – you have a choice between two movies / series and if you dislike one of them then you get another option.
If you do want to see all the movies or series that we have on the site you can go to their pages.